About / אודות
An award winning creative professional with over 20 years of experience leading teams of designers, animators, illustrators, art directors, motion and VFX artists from concept through execution.
Ifat is a visual branding expert with a unique cross platform creative vision, a wide knowledge of all pre and post production phases. She possesses great managerial and interpersonal skills, with an eye for strategic marketing goals.
Today Ifat is an independent professional, open and interested in new challenges and opportunities, available for short or long term projects, any platform, anywhere.
Formerly the Creative VP at Promotheus in Tel Aviv, Israel, Ifat was responsible for all of the Yes Satellite Television TV brand for over 11 years. The work she developed included daily multi channel branding, Image promo campaigns, and graphical animated toolkits for the Movies, Series, Documentary, Kids, Sports and Marketing channels.
Leading a studio of 20 talented professionals, she handled complex creative projects for a variety of clients from the leading TV broadcasters in Israel such as Keshet Broadcasting, Channel 10, Ch.1,
as well as commercial clients and Independent Production companies from Israel and abroad. Work included opening titles animation, documentary projects, conference branding, promo campaigns
and some new media projects.
Her work has won gold, silver, and bronze awards at PromaxBDA Awards, World and Europe. Her work at Gravity received finalist nomination at the International Leaf Awards.
Since 2003 Ifat has been one of the professional judges at the World and Europe PromaxBDA Awards
and a member of the Israeli Council for Higher Education committees. In that role she has reviewed requests for opening BFA programs in some of Israel's art and design academies. She has also been a frequent guest lecturer in a variety of Design Institutes.
Ifat is a graduate with distinction in Graphic Design from Vital the Tel Aviv Center for Design and holds a Master of Arts with distinction in Digital Media from Coventry University in the UK.
A successful project is usually the result of a successful team effort.